With a global audience of over 800 million, this race will take your brand into new waters. In December 2024 we will be rowing unsupported across the Atlantic Ocean, a distance of over 3000 miles. Our team ‘Atlantic Fusion’ is made up of 2 genders, from 2 generations, from 2 rowing clubs and our goal is to set a world record rowing between 2 continents.
We would like to offer you the opportunity to become one of our corporate sponsors and take advantage of the global PR and brand exposure associated with the race as well as a range of team building and events-based benefits we can offer your company.
We need to raise £120,000 just to get to the start line. Around £70,000 of this is for the purchase of the ocean rowing boat which has a similar re-sale value for future teams. All proceeds from this sale will go to our chosen charity Abbie’s Army.

Watch the following PR video to blow your mind with opportunities…

Grow your brand…

PR for the World’s Toughest Row – Atlantic is growing every year through a wide variety of media channels. As the statistics below show (from the 2019-20) campaign, brand exposure opportunities have never been greater. As the first 5-person mixed-gender crew to register to take part in the event, with an age range of between 27 and 53 (when we set off) we will generate considerable national media interest and will inspire people of all ages and genders. Photography from training, events and the race will be widely publicised and available for our sponsors to use.

Our ‘RACE US’ event is an online challenge for sponsors and their employees to cover the 3000 miles of our ocean crossing by logging , runs, cycles and rows. You will be racing the crew and other sponsors and you will be able to see your team’s progress on our website. This is a great way to encourage fitness and wellbeing with your employees and everybody can contribute regardless of effort or fitness levels.

We are offering the following sponsorship opportunities:

– 1 x Platinum sponsor
– 1 x Gold sponsor – UK Postbox are our Gold Sponsor
– Up to 4 x Silver sponsors
– Bronze sponsors
– Bosun sponsors
– 7 x Oar sponsors
– The Stowaway Club

In addition we can also offer bespoke packages including but not limited to equipment and services deals.

Sponsorship Packages

For more information please email [email protected]
You can also donate personally and help us get to the start line by clicking HERE