Grow Your Brand

60+ Broadcasts
42.5M audience

732 pieces of coverage
884M people reached

3,600+ posts
150M people reached

Race Website
1.5M page views
19K+ unique visits/month

Race Tracker
2M+ views
(60% increase since 2017/18 race)

With a global audience of over 800 million, this race will take your brand into new waters. In December 2024 we will be rowing unsupported across the Atlantic Ocean, a distance of over 3000 miles. Our team ‘Atlantic Fusion’ is made up of 2 genders, from 2 generations, from 2 rowing clubs and our goal is to set a world record rowing between 2 continents.

We would like to offer you the opportunity to become one of our corporate sponsors and take advantage of the global PR and brand exposure associated with the race as well as a range of team building and events-based benefits we can offer your company.

We need to raise £120,000 just to get to the start line. Around £70,000 of this is for the purchase of the ocean rowing boat which has a similar re-sale value for future teams. All proceeds from this sale will go to our chosen charity Abbie’s Army.

18M total reach
26K page likes
588K live video views
42K total post likes
20.2% post engagement
2M views over
53 countries
5K impressions/day
45K Tweet engagements

PR for the World’s Toughest Row – Atlantic is growing every year through a wide variety of media channels. As the statistics below show (from the 2019-20) campaign, brand exposure opportunities have never been greater. As a 4-person mixed-gender crew, with an age range of between 27 and 53 (when we set off) we hope to generate considerable media interest and to inspire people of all ages and genders. Photography from training, events and the race will be widely publicised and available for our sponsors to use.

Sponsor Packages

Mockup only, the final appearance may differ

From buying one of our race oars, entering your employees in our “Race Us” event or getting your branding professionally wrapped onto the boat itself, we have a wide variety of rewards on offer in return for sponsorship.

We have developed 7 reward packages based on your contribution which we’ve outlined below, but we;re equally happy to create a bespoke package for you that best suits your business. For more information or to discuss becoming one of our sponsors please email info@atlantic-fusion.com

We are offering the following sponsorship opportunities:

  • 1 x Platinum sponsor
  • 1 x Gold sponsor – UK Postbox are our Gold Sponsor
  • Up to 4 x Silver sponsors
  • Bronze sponsors
  • Bosun sponsors
  • 7 x Oar sponsors
  • The Stowaway Club

Our “Race Us” event is an online challenge for sponsors and their employees to cover the 3000 miles of our ocean crossing by logging , runs, cycles and rows. You will be racing the crew and other sponsors and you will be able to see your team’s progress on our website. This is a great way to encourage fitness and well-being with your employees and everybody can contribute regardless of effort or fitness levels.In addition we can also offer bespoke packages including but not limited to equipment and services deals.